Download On-Demand Webinar

Serving Multi-generational Members - How to Future Proof Your Building Society and Increase Member Growth

This webinar was originally delivered on Thursday 2nd December 2021.


  • Joseph Thompson, Business Economist, BSA
  • Daniel Broadhurst, Regional Vice President, nCino


About the Webinar:

In the current era of agile change, how to keep an age-centric focus is one of the major challenges facing building societies. Join this webinar to learn about generational banking preferences, how to serve each generation most effectively, and explore strategies for future-proofing your institution and growing membership by being ready to continuously meet evolving member needs.

This webinar will discuss and tackle the challenges building societies are facing serving:

  • Generation Z: As the first generation of true digital natives, Gen Z has never known a world not enabled by palm-sized technology.

  • Millennials: This generation sees the world through the spectre of the Great Recession, with most coming of age in a stagnant job market and burdened by student loan debt. Many are now starting to buy their first homes.

  • While Gen Z and Millennials – now the largest generations – represent long-term opportunities for building societies, Generation X will command nearly twice as much in total assets as Millennials by 2030, according to Deloitte.

  • Baby Boomers are the nation’s wealthiest generation, due to branch closures the pandemic has forced many of them to take up banking digitally for the first time.


nCino, Inc.
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